Menu
- Client
- XADO Technology
- Industry
- International Brands
- Role
- Performance Marketing · Paid Media
- Year
- 2026
- Scope
- Content creation, paid advertising
At Marketing Bay, we partnered with XADO as they entered the UAE and Oman markets with a cautious, performance-focused strategy.
The collaboration began as a flexible month-to-month engagement, covering content creation and paid media — allowing XADO to test market response before committing to a long-term plan.
XADO's nano-technology lubricant products are highly specialised. The communication challenge was making a technical product compelling to a broad automotive and B2B audience in a new market.
Entering a new regional market with a technical product requires both precision and patience — the right message, to the right audience, at the right moment.
XADO needed to build brand awareness from zero in markets where their product category was unfamiliar to most consumers. The budget structure required us to maximise every dirham.
The dual challenge: reach end-consumers through e-commerce channels while simultaneously generating reseller and distributor inquiries through B2B-focused campaigns.
Maximum impact through minimum overhead.
XADO campaign visuals — UAE & Oman market entry
Not short-term profit.
The right result.
Our objective was simple: deliver maximum impact with an efficient structure. By minimising overhead and allocating a larger share of the budget directly to ad spend, we accelerated testing, optimised campaigns quickly, and scaled what works.
We ran parallel campaigns for consumer awareness and B2B lead generation — ensuring XADO built both brand equity and a reseller pipeline simultaneously.
Market Entry Strategy
Defined a phased market entry plan for UAE and Oman, focusing on performance efficiency over brand-heavy spend.
Content Creation
Produced localised content that translated XADO's technical product benefits into clear, compelling Arabic and English messaging.
Paid Media Launch
Launched targeted campaigns across Meta and Google, running A/B tests to identify the highest-converting creatives and audiences.
Scale & Expand
Strong trial results led to a yearly contract expansion — now covering UAE, Oman, Iraq, and Jordan.
The work
Results achieved
Within the first 3 months, the results spoke for themselves — strong early performance that validated the strategy and demonstrated clear market demand.
Over 500,000 users reached through targeted awareness campaigns
More than 300 customer and reseller inquiries generated
Trial engagement expanded to a full yearly contract across 4 markets
The takeaway
It resulted in something far more valuable — trust.
Marketing Bay
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SHAMS Business Center,
Sharjah Media City, United Arab Emirates
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Marketing Bay partners with brands to deliver branding, content, and high-performing digital marketing solutions.